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Adobe Marketo Engage

Adobe Marketo Engage Verified

By Adobe Marketo Engage

4.1  ·  2,178 reviews Marketing Automation Software Onetime(Perpetual License)
About
Marketo is a marketing automation software that helps companies improve their customers' experience and encourage them to visit again. It helps companies identify and engage the right customers by tracking their behavior. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep customers engaged, Marketo creates relevant conversations based on individual behavior in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return on Investment. The software attracts, nurtures, and converts leads into sales through its inbound and outbound programs. It also creates personalized campaigns based on customers' activities to help them find what they are looking for.
Key Features
  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring
Screenshots
Adobe Marketo Engage screenshot 1
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Adobe Marketo Engage screenshot 2
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Adobe Marketo Engage screenshot 3
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Adobe Marketo Engage screenshot 4
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Adobe Marketo Engage screenshot 5
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Pricing
Growth
USD 0
  • Users: 10
  • API calls / day: 20k Calls / Day​
  • Lead & Account Database
  • Native CRM Integration (SFDC
  • MSD & Veeva)​
  • Audience Segmentation & Targeting​
  • Advanced Dynamic Content
  • Advanced Personalization
  • Custom User Roles & Permissions​
  • Campaign & Journey Automation​
  • Intelligent Cross-channel Nurturing​
  • Scoring
  • Routing & Alerts​
  • Email Marketing
  • Social Marketing​
  • Landing Pages & Forms
  • Search Engine Optimization
  • Paid Media Targeting
  • Campaign Reporting & Insights
  • Secure Domains
  • Custom Data Objects & Fiel
Get Started
Prime
USD 0
  • Includes features of Select plan
  • plus
  • Target Account Management
  • Predictive Audiences
  • Advanced Journey Analytics
  • Sandbox
  • Workspaces & Partitions
  • Marketo Measure (Available)​
  • Includes features of Select plan
  • plus
  • Target Account Management
  • Predictive Audiences
  • Advanced Journey Analytics
  • Sandbox
  • Workspaces & Partitions
  • Marketo Measure (Available)​
Get Started
Ultimate
USD 0
  • Includes features of Prime plan
  • plus
  • Marketo Measure​ (Discounted)
  • Includes features of Prime plan
  • plus
  • Marketo Measure​ (Discounted)
Get Started
User Reviews + Write a Review
"Think twice. Then think once more."

What do you like best? If you're able to set your smart campaigns up correctly & keep things relatively simple in terms of your campaign paths then it basically works. If your needs are relatively simple then it should do most/all of what you want it to...

"Worst software purchase I ever made"

What do you like best? nothing nothing nothing nothing nothing nothing What do you dislike? Expensive, hard to use, expensive training, hard to understand, customer service doesn't answer the question, appalling payment system, significantly less...

"Marketo Landing Pages are Weak"

What do you like best? Honestly I only ever had to use the landing page tool and I was not impressed. What do you dislike? I had many difficulties with the landing page tool. It lacks any form of ui/ux. Very difficult to navigate, integrate respo...

"Marketo Automation Tool Is Poor "

What do you like best? I have been forced to use Marketo and have tried to get into this tool compared to Pardot or other CRM systems. I will say that the only thing Marketo is good at is sending emails. But, it becomes expensive using this tool just fo...

"Slow, clunky, overpriced and badly supported; Everything extra costs extra. Avoid."

What do you like best? The idea of what Marketo promises to solve vs the reality of what it does. It's somewhat good at closed-loop attribution for e-mail but fails to deliver on channel and traffic sources. In fact, your average Marketo "expert" doesn'...

Frequently Asked Questions
How much does Adobe Marketo Engage cost?

Adobe Marketo Engage offers 4 pricing plan(s):

  • Growth — USD0.00
  • Select — USD0.00
  • Prime — USD0.00
  • Ultimate — USD0.00
What is Adobe Marketo Engage used for?

Adobe Marketo Engage is a Marketing Automation Software solution. Top features include:

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
Does Adobe Marketo Engage offer a free trial?

Adobe Marketo Engage does not currently offer a free trial.

What support does Adobe Marketo Engage provide?

Adobe Marketo Engage provides Online (Ticket) support.

Is Adobe Marketo Engage cloud-based or on-premise?

Adobe Marketo Engage is Cloud Hosted software.

What training resources does Adobe Marketo Engage offer?

Adobe Marketo Engage provides Help Guides,Blogs,Video Guides for training.

Tool Info
Company Adobe Marketo Engage
HQ San Jose, California United States
Starting price Free
Deployment Cloud Hosted
Languages English
Free Trial Not Available
Best For
Enterprises SMEs SMEs
Customization
No