Brainsight is an artificial intelligence (AI) prediction tool that can help you pre-test and assess advertisements, user experience (UX) designs, and video content. It can help you assess, analyse, and improve your assets by predicting viewing behaviour, such as instant attention and clarity. It's estimated that Brainsight can predict your target group's attention with 94 percent accuracy without testing actual people. You can use it to validate and avoid costly errors, optimize and outwit your rivals, and more. Plus, heatmaps based on eye-tracking reveal hotspots in the most attention-getting locations. And peek through heatmaps are inverted heatmaps that show only what attracts attention while masking the rest, making it easy to spot features that were overlooked. You can also use Brainsight on videos to figure out which portions of your commercial work best. It determines the attention strength of your commercials in context by using real-life scenarios where your Out-of-Home campaigns will