Cardlytics is a new SaaS product that serves as a digital advertising platform for banks, helping them develop strategies for gaining market share with both new and existing clients. Cardlytics analysts, developers, and data scientists work as clients' marketers, account managers, and consultants, providing them with a full view of customer expenditure, including purchases made by competitors, thanks to their collaboration with top banks. Cardlytics' native adverts target actual people, not bots, and are personalized based on the customer's buying history, giving them actual value. Real transaction data can be used to close the loop and track campaign results down to the pennies, reporting online and in-store purchases to the penny.