In the cloud, you expect data systems to be more efficient and easier to use. So, we’ve re-designed Kafka for the cloud and built it from the ground up - as a serverless, elastic, cost-effective and fully managed cloud native service. With Confluent, you can capture and process customer interactions as they happen, in real time, unlocking a data-rich view of their actions and preferences. This allows you to engage with them in the most meaningful ways and personalize their experiences across every channel.