MyWiFi Networks provides a platform that transforms existing hardware into a captive portal platform, allowing for the collection of consumer data, capture of visitor metrics, and automation of proximity marketing campaigns for local businesses, franchises, event venues and festivals. This platform is compatible with Cisco Meraki, Ubiquiti, Open Mesh, Cradlepoint, Aruba, Xirrus, Ruckus, Mikrotik and other Wi-Fi hardware manufacturers, providing new revenue channels and monetization opportunities for network operators.