Saranyu's hybrid cloud-based Multi-screen media services platform enables its customers to build & deliver personalized, social, and Interactive Live & On-demand media services. The platform provides comprehensive functionality for uploading, storing, organizing, categorizing, tagging any kind of media (both live and stored content). The platform capabilities also include efficient metadata storage for easy processing. Use Single Smart personalized Video URLs for each video or live stream on any device / any network. Obtain publish time information or provide usage time information about user, video, region, etc. via Smart Video URLs to personalize the video delivery.