SightX is a market research software that helps users understand their target audience better. It is useful for customer insights, user experiences, and marketing. It can also be used to generate consumer surveys, run conjoint analysis, test concepts, and gain actionable insights. The developer team of SightX has also incorporated an analysis toolbox, which includes weighting, persona creation, crosstabs, segment-wise filters, and top & bottom bucket analysis. Some of the top global brands that use SightX are Midea, TCC, Hershey’s, Hilton, Johnson & Johnson, VoxMedia, Sound Cloud, and Brooklyn Museum. SightX serves well organisations related to the media and entertainment industry, food and beverage, consumer packaged goods, technology, travel and hospitality, retail, financial services, sports, fashion & apparel, and health & wellness.