FormComplete by ZoomInfo makes lead generation and conversion easier by reducing the total number of form fields for prospective leads to register. Website visitors often refrain from subscribing to newsletters due to numerous fields for filling up. FormComplete manages this very thing and increases the likelihood of visitors converting into leads. It makes sure that only required information is extracted from the visitors and thus, enables companies to enhance their revenue channels along with informative insights on prospects and other businesses. FormComplete further works on reducing bounce rates and thereby, increasing the integrity of the data in concern. The platform further uses hidden fields to identify secretive insights like industries, personal locations, job functions and a lot of other aspects that ultimately enhance lead scoring, segmentation and routing to optimise on manual labour put in by marketing and sales professionals of the organisation in concern. Incoming leads are immediately segmented and used for fuelling ongoing lead campaigns, thereby leading to a notable response rate and sufficient information for the sales team.